Your Daily Serving

In the fall 2022 semester, I worked on this collaborative brand identity project for a client based in Corry, PA. Your Daily Serving is a business that delivers ready made daily meals, caters for events, and does charcuterie. I helped create her final logo which was created with hand written typography. The team also collaborated on menu designs and packaging labels for her meals. I have included some of my process work as well as final designs that were chosen.

main logo and main alternate marks
alternate marks
Most of my original sketches were focused on handwritten typography because the client's business has such a unique and handmade feel. My original logo sketch that was the basis to the final was based on the concept of crops and the farm to table aspect of her mission for Your Daily Serving.
original digital logo

I worked on a lot of different iterations with vegetables and moved forward with the cabbage icon since it was most successful.

A weekly menu design that I worked on was chosen by the client. I also gained experience with Canva because I created a template in the client's Canva account so she has the ability to edit the meals and dates each week.
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