Inner Balance

In the fall 2022 semester, I worked on this collaborative brand identity project for a client based in Erie, PA. Inner Balance is a business that holds in-studio & virtual pilates sessions, as well as, reiki, yoga, and sound healing. Initially the team was asked to create a brand refresh for Inner Balance Pilates, however our project goal changed to creating a logo for the energy healing area of her business. The team collaborated on logo designs and social media post templates. I have included some of my process work as well as final designs that were chosen.

In our final logo presentation, I presented a system of three logos with her iBOD logo remaining the same and incorporating the same shapes into the pilates and healing logos. The client chose another logo presented as her final decision, but she did like the way I was able to tie all three logo together in a cohesive identity system. 
Final Social Media Assets (Post & Reel Cover Templates)
Process Work
These are the stylescapes I created at the beginning of our team's process to capture the mood and feeling for our client's description of her company's identity. She liked my final stylescape which is what the team focused on for the remainder of the project in order to capture the correct feel for her identity.
Inner Balance Pilates Original Logo vs. My First Presented Logo
The client decided after our first presentation that she didn't want to change her pilates logo, but instead she wanted a new logo for her new "Inner Balance Healing" side of her business. I created several iterations of new logo marks based on her initial feedback.
These were the final logos I presented to the client before she made her final decision.
view more process work here!
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