Seal & Original Sketches
Process Work
Bangkok Olympic Bid Logo
Bangkok has many names one of which is “The City of the Gods.” For my logo, i wanted to capture the history of the city while also thinking about the future. Bangkok has a City Seal that was created in 1938. On the emblem is Phra Indr, the king of Svarga (Heaven) and the Devas (gods), seated on a four tusked white elephant with a cloud of dust beneath its feet. This emblem represents a strong meaning of Bangkok’s history. I wanted to create a cloud icon to replicate the emblem and the cloud art that is seen throughout Thailand. Bangkok is also a very fast moving city so I thought the fluid lines throughout the cloud created movement. I created several different sketches and orientations of the cloud in order to strengthen my overall design. I wanted to implicate the year 2036 into the logo itself so I blended in the ‘36’ into the cloud design. I decided to use a dark green color and a gold gradient to reflect summer-like colors and represent the gold color used throughout the city’s architecture and the color of the City Seal. I believe that Bangkok will be a growing and prosperous city in the future so I wanted to use the gold color to represent power, which also resembles the gold detailing in the city’s temples. I felt as though my hand drawn Olympic logo deserved a unique typeface, so I created my own typeface to create a balance with the cloud design.